Welcome to Fantasy Island!
Me and my Shadow, were scheduled to meet up with Eric, the company’s northeast regional sales manager; a truly kind, smart, hardworking guy from Boston for some planning and several retail grocery appointments. The day before our retail meetings, my shadow thought it would be a good use of time for us to sit in the lobby of the hotel to work on sales projections for the new pizza instead of the prudent practice of conducting store checks. Store checks are the practice of visiting as many stores in a retail chain as possible to familiarize yourself with the product mix, merchandising and other specifics of the retailer that you are going to call on the next day. In other words, be prepared to have an intelligent conversation with the retailer.
Me and My Shadow
The reference to the song Me and My Shadow series requires a bit of an explanation. You see, shortly after I sold my soul, I mean my brand to a manufacturing company owned by a private equity group, I got stuck with one of the egomaniacal, obtuse, ill-informed, unintelligent, drone partners of the equity group. In full disclosure, I should tell you that I didn’t care for the guy, but I suspect you have already picked up on that. When I say stuck, I mean being buried waste deep in cement would have been preferable to having to travel each and every week with this cro-mangon. Perhaps even being up to my eyeballs in quicksand would have been preferable to the prolonged and miserable time that I spent with the imbecile, but I digress. I do that a lot, I know I do, and I am really ok with that.
