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Posts tagged ‘consumer packaged goods company’

9
Apr
Taco Bell Drive Through

Only Mexicans go to Taco Bell

After a brief negotiation period, many renditions of a business plan and answering a plethora of mundane question, I  reached a tentative agreement with the private equity group that wished to purchase the healthy lifestyle  frozen pizza brand I had developed. The equity group had recently purchased a pizza manufacturing facility from a larger consumer packaged goods company and was looking to find an opening into the frozen pizza category.  They currently only sold through the refrigerated meat and deli categories and wanted a piece of the much larger and lucrative frozen pizza category.

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