9
Apr
Only Mexicans go to Taco Bell
After a brief negotiation period, many renditions of a business plan and answering a plethora of mundane question, I reached a tentative agreement with the private equity group that wished to purchase the healthy lifestyle frozen pizza brand I had developed. The equity group had recently purchased a pizza manufacturing facility from a larger consumer packaged goods company and was looking to find an opening into the frozen pizza category. They currently only sold through the refrigerated meat and deli categories and wanted a piece of the much larger and lucrative frozen pizza category.
