Welcome to Fantasy Island!
Me and my Shadow, were scheduled to meet up with Eric, the company’s northeast regional sales manager; a truly kind, smart, hardworking guy from Boston for some planning and several retail grocery appointments. The day before our retail meetings, my shadow thought it would be a good use of time for us to sit in the lobby of the hotel to work on sales projections for the new pizza instead of the prudent practice of conducting store checks. Store checks are the practice of visiting as many stores in a retail chain as possible to familiarize yourself with the product mix, merchandising and other specifics of the retailer that you are going to call on the next day. In other words, be prepared to have an intelligent conversation with the retailer.
